WORK

This community-based editorial was produced for MOULAGA CLIQUE and Moubsen.com, featuring sneakers from Adidas and Asics. The project highlights the cultural impact of sportswear within everyday environments, emphasizing its role in both style and community identity. The visual direction focused on authenticity, capturing how sportswear functions as a shared language of self-expression

Styled by SHADOW AGENCY for a groundbreaking runway event produced by Nero Nero Agency in collaboration with 11teamsports and Nike. Marking the first football catwalk in Europe, the show merged sports culture with fashion presentation on an entirely new stage.

We led the creative direction for the local adidas Originals campaign, which focused on spotlighting influential cultural figures who have carved out their own unique paths in the creative scene. We kicked off the campaign with Chelo, a renowned DJ and cultural tastemaker from Munich. Chelo is best known for his Sundaii Tapes — a series of curated music sessions that bring people together in a safe, calming, and inclusive environment. These gatherings are more than just about music; they’re about community, connection, and creating space for authenticity and self-expression. Our approach aimed to reflect the spirit of adidas Originals by celebrating originality, creativity, and the power of individual stories.

We led the creative direction for the local adidas Originals campaign, which focused on spotlighting influential cultural figures who have carved out their own unique paths in the creative scene. One of the key faces of the campaign was Maidatou, a multi-talented DJ and model. Maida brings a bold and authentic energy to everything she does — blending music, fashion, and self-expression in a way that resonates deeply with her community. Her work not only reflects creativity and individuality but also fosters a sense of belonging and empowerment within the scene. Through this campaign, we aimed to highlight Maida’s unique perspective and celebrate her role in shaping the cultural landscape, aligning perfectly with the spirit of Originals.

Produced by Nero Nero Agency in collaboration with SNIPES and Adidas Originals, this campaign highlighted the iconic Campus 00s sneaker through a streetwear-oriented lens. The shoot was designed to capture the authentic energy of urban culture while staying true to the sneaker’s heritage.

A locally grounded campaign produced for Fred Perry, highlighting the neighborhood of Neuperlach in Munich. As SHADOW AGENCY, we handled full creative and art direction, overseeing the entire editorial — from concept ideation through styling, location, set design, photography direction, and post-production. We aimed to capture the distinct character, community spirit, and textures of Neuperlach while positioning Fred Perry as both authentic and rooted. The visuals leverage the urban environment, everyday scenes, and local culture to reflect the brand’s heritage with a fresh, local edge.

Produced by SHADOW AGENCY in collaboration with MOULAGA CLIQUE, this editorial centered on the iconic Nike Air Max 95 and Nike Air Max TN, set against the backdrop of Munich’s vibrant local community. As the creative and production lead, our team shaped everything from concept to execution — styling, location framing, casting, and visual storytelling. The goal was to celebrate the influence of these classic silhouettes not just as footwear, but as symbols of identity within urban culture. We used real settings, local personalities, and street-level energy to bring relevance and authenticity to the campaign, reaffirming Nike’s connection with community roots and everyday wear.

In 2023, as SHADOW AGENCY, we collaborated to bring the Sankofa Crew Jam to life — from concept through execution. Our involvement included full event production, securing sponsorships, coordinating partner collaborations, and managing on-site logistics. The event celebrated urban creativity, community movement, and cultural expression. Working with Sankofa Crew, we helped build a platform where artists, dancers, and local creatives could showcase their talents and engage the city’s broader cultural scene.

We tapped into the Munich community to shoot an editorial around the PUMA Mostro Ecstasy, blending both digital and film to capture that raw, real energy. No staged setups — just late-night city steps, cold weather, and the people who move streetwear forward every day.

For this project, we wanted to step outside the ordinary and explore what happens when energy, style, and environment collide. The idea was simple: take fashion beyond stillness and capture it in full motion. We tried out a few things — dynamic jumps, unexpected angles, and a mix of rugged textures with sleek details. Each frame became less about posing and more about catching that split second when movement feels powerful and alive. The result? A case study in style and motion. Bold, experimental, and a little bit raw — exactly how we wanted it.